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Honoring Those Who Served
At Cowboy's Country Emporium, we believe the freedoms we enjoy every day were earned through the sacrifice and service of our nation's veterans. This page is dedicated to honoring those who have worn the uniform of our armed forces and protected the American way of life we hold dear.
Whether they served in times of war or peace, at home or abroad, every veteran has contributed to the security and liberty that allows businesses like ours to thrive. We're proud to recognize their commitment, courage, and patriotism.
As a veteran-owned business, supporting our military community isn't just something we do—it's who we are.
March 18,2025
Sergeant James "Jim" Thornton
Service Details:
Branch: United States Army
Years of Service: 1967-1971
Deployments: Vietnam (1968-1969)
Honors: Bronze Star, Purple Heart, Vietnam Service Medal
Their Story:
When Jim Thornton graduated from Henderson High School in 1967, he never imagined where the next four years would take him. Drafted into the Army at 19, he served with the 1st Cavalry Division in Vietnam's Central Highlands during some of the conflict's most intense fighting.
"We were just kids doing what our country asked of us," Jim reflects. "The bonds you form in those conditions last a lifetime. My squad became closer than brothers." After being wounded during an operation near Pleiku in 1969, Jim completed his service stateside at Fort Hood, training incoming soldiers and sharing hard-earned wisdom that saved countless lives.
Local Organizations:
VFW Post #[Number] - [Address, meeting times
American Legion Post #[Number] - [Address, meeting times]
[County] Veterans Services Office - [Contact information]
[Other local veterans groups]
National Resources:
VA Benefits Information: www.va.gov/benefits/](https://www.va.gov/benefits/)
Veterans Crisis Line: 1-800-273-8255 (Press 1)
Wounded Warrior Project: www.woundedwarriorproject.org](https://www.woundedwarriorproject.org)
Disabled American Veterans (DAV): [www.dav.org](https://www.dav.org)
Veterans Discount at Cowboy's Country Emporium:
We're proud to offer a 10% discount to all veterans and active-duty military personnelwith valid military ID or proof of service. Just mention your service at checkout,
and it's our small way of saying "thank you."
Upcoming Veterans Events
Annual Events:
* Veterans Day Ceremony - November 11th, [Location], [Time]
* Memorial Day Observance - Last Monday in May, [Location], [Time]
* Fourth of July Veterans Breakfast - July 4th, [Location], [Time]
Quarterly Events at Cowboy's Country Emporium:
* Veterans Coffee Meet-Up - First Saturday each quarter, 9-11 AM
* Military Appreciation Day - 15% discount for all military on the third Thursday of each quarter
Community Support Initiatives:
* Care Package Assembly - Join us in assembling care packages for deployed troops on [Dates]
* Veterans Stand Down - Annual event supporting homeless veterans on [Date]
Have a veteran's event to add? Contact us at:honoring-those-who-served@cowboyscountryemporium.com with the details.
Veterans Day is a federal holiday in the United States observed annually on November 11. It honors military veterans of the United States Armed Forces and commemorates the end of World War I. Other U.S. veterans holidays include:
January 25: Anniversary of the U.S. & Allied Victory at the Battle of the Bulge
February 3: Four Chaplains Day
March 3: Navy Reserve Birthday
April 5: Gold Star Spouses Day
May 1: Silver Star Service Banner Day
June: PTSD Awareness Month
July 4: Independence Day
August: National Purple Heart Day
September 18: National POW/MIA Recognition Day
October 27: Navy Day
November 10: Marine Corps Birthday
Behind every uniform is a story of service and sacrifice. Our Community Wall of Honor celebrates the veterans from our local area who have helped preserve our American way of life.
Honoring Those Who Served
Veterans Day is a federal holiday in the United States observed annually on November 11. It honors military veterans of the United States Armed Forces and commemorates the end of World War I. Other U.S. veterans holidays include:
January 25: Anniversary of the U.S. & Allied Victory at the Battle of the Bulge
February 3: Four Chaplains Day
March 3: Navy Reserve Birthday
April 5: Gold Star Spouses Day
May 1: Silver Star Service Banner Day
June: PTSD Awareness Month
July 4: Independence Day
August: National Purple Heart Day
September 18: National POW/MIA Recognition Day
October 27: Navy Day
November 10: Marine Corps Birthday
Behind every uniform is a story of service and sacrifice. Our Community Wall of Honor celebrates the veterans from our local area who have helped preserve our American way of life.
Honoring Those Who Served
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